Ali Elsarhy

Profile

Marketing manager focused on building and growing demand for brands in the Saudi market, with 8 years of experience, 4 of them in management. I turn strategy into a clear execution plan and lead it with a team covering copy, video production, paid media and analysis. I measure on real cost per outcome — cost per lead, per enrolment, per procedure — not on impressions. Over my career I have worked with 50 clients across the Egyptian and Saudi markets.

Experience

Selected work

• Al Muheet Foods · Restaurants — full-time Marketing Manager4.4M SAR monthly sales+76% growth in 3 months20K SAR monthly budget38 branches & cloud kitchens
• Tamr Al Nada · E-commerce — dates & maamoul2M SAR in sales28.5x ROAS70K SAR ad spend8 months running
• Specialized Clinics — Dr. Abdulilah Bassas · Plastic surgery — personal branding100 procedures in a year80 of them from organic500 SAR to win one procedure10K SAR total ad spend
• Talia Clinics · Clinics — visual identity & video production50+ fully produced reels100% our idea and our words0 outside studios
• Al Safwa & Al Nafitha Schools Group · Education — Meta campaigns600 students enrolled in one year58 SAR per enrolled student2.5K conversations from ads3 SAR average per conversation

Skills

Ideas & strategy · Content & scriptsOutside-the-box concepts · Brand positioning · Content planning · Marketing consulting · Script writing · Viral content design · Reading the algorithm · Tone of voice

Personal branding · Production & shootingBuilding a personal brand · Positioning the person · Presence planning · Reputation management · Shooting & direction · Video creation · Editing · Running the crew

Ads & media buying · Data & scaleMeta Ads · TikTok Ads · Funnel building · Cost optimisation · Reading the numbers · A/B testing · Scaling the winners · Regular reporting

ToolsMeta Ads Manager · TikTok Ads Manager · Snapchat Ads Manager · Google Ads · Google Analytics · Adobe Premiere Pro

LanguagesArabic — Native · English — B1 (CEFR, intermediate)

Education