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Ali Elsarhy — Don't ask why work together Ask why Ali

Ali Elsarhy8+ years50+ brands28.5x ROAS

8 years turning ideas into content people actually watch and remember — and numbers you can measure.

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About

I am Ali Elsarhy. I have spent 8+ years in marketing, starting from building marketing ideas that were sharp and outside the box — and with every shift this industry throws at us, I shift with it and learn more.

Over time the idea alone stopped being enough. I started writing the scripts myself, and studied how the algorithm actually works so I could understand what travels and why. That is how I got to making viral content for my clients and building them a personal brand with real weight. Alongside that I picked up shooting, video creation, media buying and data analysis — so I can carry the work from the first idea all the way to scale.

And because nobody does all of that alone — I have a team working every step with me. You are not handing your brand to one freelancer and waiting; you are working with a whole operation that owns every detail.

I have worked with 50+ brands, all of them in the Saudi market — I know this audience and how it talks. My latest client started at 500 views a video — the last one hit 450K, the one before it 150K. All organic, not a pound spent on ads. And that is not the exception: there are clients we have pushed further than that.

Want a real identity for your brand? A personal brand for yourself? Marketing consulting? That is exactly my job. If you have a brand that looks great but nobody remembers — that is the problem I solve.

every number here has a story

8+

years in marketing

50+

brands worked with

450K

organic views on one video

Selected work

Selected work from the Saudi market

Al Muheet FoodsAl Muheet FoodsAl Muheet FoodsAl Muheet Foods
Restaurants — full-time Marketing Manager

Al Muheet Foods

A Saudi group running four brands — Shawarmaji, Kilo Kabab, Trip Burger and Halabiya — across 18 branches and 20 cloud kitchens. I came in as full-time marketing manager, and in three months we took group sales from SAR 2.5M a month to SAR 4.4M. I stayed a full year on a SAR 20K monthly budget split between ads and influencers.

  • Full marketing ownership
  • Four-brand strategy
  • Ad campaigns
  • Influencer marketing

4.4M

SAR monthly sales

+76%

growth in 3 months

20K

SAR monthly budget

38

branches & cloud kitchens

SAR 1.9M added to monthly sales on a SAR 20K budget — every SAR 1 spent matched SAR 95 in extra revenue.

Tamr Al Nada
E-commerce — dates & maamoul

Tamr Al Nada

A local Saudi brand selling maamoul and Qassimi dates. Eight straight months on Meta and TikTok — strategy, content and ad management — ending at SAR 2M in sales off SAR 70K in ad spend.

  • Campaign strategy
  • Content & scripts
  • Meta Ads
  • TikTok Ads

2M

SAR in sales

28.5x

ROAS

70K

SAR ad spend

8

months running

Every SAR 1 in ads returned SAR 28 in sales — from two platforms only.

Specialized Clinics — Dr. Abdulilah Bassas
Plastic surgery — personal branding

Specialized Clinics — Dr. Abdulilah Bassas

We built the doctor's personal brand on Instagram and TikTok — content that explains and reassures instead of selling. A full year on a SAR 10K ad budget: 20 procedures from ads, and 80 more from organic content alone.

  • Personal brand building
  • Content strategy
  • Script & shooting
  • Meta & TikTok Ads

100

procedures in a year

80

of them from organic

500

SAR to win one procedure

10K

SAR total ad spend

One procedure runs SAR 18–30K — so SAR 10K in ads returned at least SAR 360K, from the ads alone.

Talia Clinics
Clinics — visual identity & video production

Talia Clinics

We built Talia a full visual identity for video — a consistent look, rhythm and tone you recognise in the first second. Then we shipped 50+ reels with them: our ideas, our writing, our camera, our edit. No outside studio.

  • Video visual identity
  • Ideas & scripts
  • Shooting & direction
  • Editing

50+

fully produced reels

100%

our idea and our words

0

outside studios

Idea to final cut — every reel leaves us ready to post.

Al Safwa & Al Nafitha Schools GroupAl Safwa & Al Nafitha Schools Group
Education — Meta campaigns

Al Safwa & Al Nafitha Schools Group

Messaging campaigns on Facebook and Instagram aimed straight at parents. We worked the copy, the targeting and the early-registration offer until cost per conversation dropped to SAR 3 on average — and a full academic year closed with 600 students enrolled on a SAR 35K budget across every platform.

  • Campaign strategy
  • Ad copywriting
  • Parent targeting
  • Cost-per-conversation optimisation

600

students enrolled in one year

58

SAR per enrolled student

2.5K

conversations from ads

3

SAR average per conversation

This season alone: 320 new students from Meta, at SAR 1–6 per conversation depending on the campaign.

Dar Al Safwa Schools
Education — Riyadh

Dar Al Safwa Schools

We built a content line that talks to parents and students in their own language, plus scripts and videos on a steady rhythm — 1.9M organic views in a year before a single riyal went to ads.

  • Content strategy
  • Script writing
  • Video creation
  • Media buying

1.9M

organic views

32K

total likes

18.1K

profile visits

2.3K

shares

And on a SAR 2,380 ad budget over two months: 1.12M views and 5,490 profile visits.

Nafithat Al Mustaqbal International Schools
Education — TikTok Ads

Nafithat Al Mustaqbal International Schools

We built the account from nothing — from near-zero views to 231.8K organic views in a year. Once there was a real audience watching, we ran a small registration campaign that closed 100 new students.

  • Built the account from zero
  • Script & video
  • Media buying
  • TikTok Ads

231.8K

organic views

100

new students registered

12.3

SAR per registration

927

shares

The whole campaign: SAR 1,228 over 13 days — 88,155 impressions and 316 clicks.

The numbers, drawn

The same figures as the case studies above, plotted. Every number comes from the client's own account.

Al Muheet Foods

Monthly sales, before and after

3 months · SAR 20K monthly budget

Al Muheet Foods — Monthly sales, before and after
Before2.5 SAR million per month
After4.4 SAR million per month

Specialized Clinics

Where 100 procedures in a year came from

  • From organic content — 80%
  • From ads — 20%

100 procedures

SAR 10K ad budget · SAR 500 to win one procedure from ads

Specialized Clinics — Where 100 procedures in a year came from
From organic content80 procedures
From ads20 procedures

Al Safwa & Al Nafitha Schools

From ad conversation to enrolled student

One academic year · SAR 3 per conversation · SAR 58 per enrolled student

Al Safwa & Al Nafitha Schools — From ad conversation to enrolled student
Conversations from ads2500
Students enrolled600

Samples of the work

Reels we wrote, shot and cut ourselves

drag sideways

Brands we have worked with

Ali Elsarhy is not one person

it is a whole operation

I own every detail myself — writing the idea, the script, the shoot, the ads, the data, the scale. And there is a team behind every step, so the result you are hoping for actually lands.

  1. 1Idea
  2. 2Script
  3. 3Shoot
  4. 4Ads
  5. 5Data
  6. 6Scale

What I do

Ideas & strategy

  • Outside-the-box concepts
  • Brand positioning
  • Content planning
  • Marketing consulting

Content & scripts

  • Script writing
  • Viral content design
  • Reading the algorithm
  • Tone of voice

Personal branding

  • Building a personal brand
  • Positioning the person
  • Presence planning
  • Reputation management

Production & shooting

  • Shooting & direction
  • Video creation
  • Editing
  • Running the crew

Ads & media buying

  • Meta Ads
  • TikTok Ads
  • Funnel building
  • Cost optimisation

Data & scale

  • Reading the numbers
  • A/B testing
  • Scaling the winners
  • Regular reporting

Experience

  1. 2024 — now

    Marketing Manager

    Dar Al Safwa Schools & Nafithat Al Mustaqbal International Schools

    Full-time. Marketing for both entities: strategy, campaigns and team.

  2. 2024 — now

    Marketing Consultant

    Clients across the Saudi market

    Consulting for clients in e-commerce, healthcare and restaurants.

  3. 2023 — 2024

    Marketing Manager

    Al Muheet Foods — Dammam

    Owner of Shawarmaji, Kilo Kabab, Trip Burger and Halabiya — 18 branches and 20 cloud kitchens.

  4. 2021 — 2022

    Military service

    Egypt

  5. 2021

    Partner

    Do Media — Cairo

    The agency offered me a partnership to keep me there.

  6. 2020 — 2021

    Managing Director

    Do Media — Cairo

    Ran the team and the client relationships. Learning to run the place taught me digital marketing end to end.

  7. 2019 — 2020

    Art Director

    Do Media — Cairo

    Owned the visual direction of campaigns: idea, direction and execution through delivery.

  8. 2019

    Senior Content Creator

    Do Media — Cairo

    Owned content for a full client book and reviewed the team's work.

  9. 2018

    Content Creator

    Do Media — Cairo

    Came in writing and producing. The ideas I brought were the ones closing client deals.

  10. 2017

    Content writer — trainee

    Egyptian Media — Cairo

Let us talk

Got a brand that needs a voice, or a campaign that needs to actually work? Drop me a line.

Message me on WhatsAppSend an email
ali@elsarhy.com
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+966 57 090 6376