Ali Elsarhy
Marketing Manager · Marketing Consultant · Digital Marketing Manager · Content Strategist · Content Creator · Media Buyer · Art Director
Professional Summary
Marketing manager focused on building and growing demand for brands in the Saudi market, with 8 years of experience, 4 of them in management. I turn strategy into a clear execution plan and lead it with a team covering copy, video production, paid media and analysis. I measure on real cost per outcome — cost per lead, per enrolment, per procedure — not on impressions. Over my career I have worked with 50 clients across the Egyptian and Saudi markets.
Professional Experience
Marketing Manager — Dar Al Safwa Schools & Nafithat Al Mustaqbal International Schools
2024 — now
- Full-time. Marketing for both entities: strategy, campaigns and team.
Marketing Consultant — Clients across the Saudi market
2024 — now
- Consulting for clients in e-commerce, healthcare and restaurants.
Marketing Manager — Al Muheet Foods — Dammam
2023 — 2024
- Owner of Shawarmaji, Kilo Kabab, Trip Burger and Halabiya — 18 branches and 20 cloud kitchens.
Military service — Egypt
2021 — 2022
Partner — Do Media — Cairo
2021
- The agency offered me a partnership to keep me there.
Managing Director — Do Media — Cairo
2020 — 2021
- Ran the team and the client relationships. Learning to run the place taught me digital marketing end to end.
Art Director — Do Media — Cairo
2019 — 2020
- Owned the visual direction of campaigns: idea, direction and execution through delivery.
Senior Content Creator — Do Media — Cairo
2019
- Owned content for a full client book and reviewed the team's work.
Content Creator — Do Media — Cairo
2018
- Came in writing and producing. The ideas I brought were the ones closing client deals.
Content writer — trainee — Egyptian Media — Cairo
2017
Selected Achievements
- Al Muheet Foods (Restaurants — full-time Marketing Manager): A Saudi group running four brands — Shawarmaji, Kilo Kabab, Trip Burger and Halabiya — across 18 branches and 20 cloud kitchens. I came in as full-time marketing manager, and in three months we took group sales from SAR 2.5M a month to SAR 4.4M. I stayed a full year on a SAR 20K monthly budget split between ads and influencers. 4.4M SAR monthly sales · +76% growth in 3 months · 20K SAR monthly budget · 38 branches & cloud kitchens
- Tamr Al Nada (E-commerce — dates & maamoul): A local Saudi brand selling maamoul and Qassimi dates. Eight straight months on Meta and TikTok — strategy, content and ad management — ending at SAR 2M in sales off SAR 70K in ad spend. 2M SAR in sales · 28.5x ROAS · 70K SAR ad spend · 8 months running
- Specialized Clinics — Dr. Abdulilah Bassas (Plastic surgery — personal branding): We built the doctor's personal brand on Instagram and TikTok — content that explains and reassures instead of selling. A full year on a SAR 10K ad budget: 20 procedures from ads, and 80 more from organic content alone. 100 procedures in a year · 80 of them from organic · 500 SAR to win one procedure · 10K SAR total ad spend
- Talia Clinics (Clinics — visual identity & video production): We built Talia a full visual identity for video — a consistent look, rhythm and tone you recognise in the first second. Then we shipped 50+ reels with them: our ideas, our writing, our camera, our edit. No outside studio. 50+ fully produced reels · 100% our idea and our words · 0 outside studios
- Al Safwa & Al Nafitha Schools Group (Education — Meta campaigns): Messaging campaigns on Facebook and Instagram aimed straight at parents. We worked the copy, the targeting and the early-registration offer until cost per conversation dropped to SAR 3 on average — and a full academic year closed with 600 students enrolled on a SAR 35K budget across every platform. 600 students enrolled in one year · 58 SAR per enrolled student · 2.5K conversations from ads · 3 SAR average per conversation
- Dar Al Safwa Schools (Education — Riyadh): We built a content line that talks to parents and students in their own language, plus scripts and videos on a steady rhythm — 1.9M organic views in a year before a single riyal went to ads. 1.9M organic views · 32K total likes · 18.1K profile visits · 2.3K shares
- Nafithat Al Mustaqbal International Schools (Education — TikTok Ads): We built the account from nothing — from near-zero views to 231.8K organic views in a year. Once there was a real audience watching, we ran a small registration campaign that closed 100 new students. 231.8K organic views · 100 new students registered · 12.3 SAR per registration · 927 shares
Skills
Outside-the-box concepts · Brand positioning · Content planning · Marketing consulting · Script writing · Viral content design · Reading the algorithm · Tone of voice · Building a personal brand · Positioning the person · Presence planning · Reputation management · Shooting & direction · Video creation · Editing · Running the crew · Meta Ads · TikTok Ads · Funnel building · Cost optimisation · Reading the numbers · A/B testing · Scaling the winners · Regular reporting
Tools
Meta Ads Manager · TikTok Ads Manager · Snapchat Ads Manager · Google Ads · Google Analytics · Adobe Premiere Pro
Education
Bachelor of Mass Communication — Journalism
Faculty of Arts, Kafrelsheikh University — 2021
Languages
Arabic — Native · English — B1 (CEFR, intermediate)
Contact
ali@elsarhy.com
+966 57 090 6376
elsarhy.com